Blog - regulated industries marketing

Long gone are the days when people whispered about a healthcare provider’s reputation while sitting in their waiting room. Now, all you need is Google and a computer or cell phone. In this digital age, trust in healthcare is shaped by online reviews, social media, and a provider’s ability to communicate with empathy and transparency. In this edition of Vital Signs, we’ll explore how reputation shapes patient confidence and trust, why digital perception matters more than ever, and what healthcare providers and systems can do to earn (and keep) that trust in a review-driven world.

Customer retention is more critical than ever for banks and credit unions, especially as acquiring new clients can cost significantly more than keeping existing ones. With 13% of retail banking customers likely to switch within two years and ongoing marketing challenges, financial institutions must take a strategic approach. This playbook outlines five proven customer retention strategies for banks to boost engagement, reduce churn, and increase customer lifetime value.

There was a time, not so long ago, when healthcare marketing meant making sure your hospital had a good billboard and your practice showed up on Google Maps. But those days are over. Today, healthcare decisions are shaped less by proximity and more by trust, experience, and emotional connection. Today’s patients aren’t just looking for care, they’re looking for care they can believe in. And that has changed everything. In this edition of Vital Signs, we’ll explore how the rules of modern patient engagement have changed, what healthcare marketers need to do differently, and why empathy, authenticity, and personalization aren’t just nice-to-haves anymore-they’re the price of entry

The level of effort that financial institutions place on developing engaging content has sky-rocketed in recent years. This isn’t surprising, given that an effective content strategy can help attract new customers and retain existing ones. It also serves as an opportunity to educate your community on financial matters. But with so many institutions taking this approach, what sets the winners apart from the losers? The most successful content marketers in the financial industry have one thing in common—a great strategic foundation for their content. In this edition of Compound Interest, we examine what goes into a content marketing strategy for financial services that will set you up for success.

Community banks have long been a trusted partner for individuals and businesses, yet as Gen Z’s banking needs continue to grow and diversify, many community banks struggle to capture their attention. In this edition of Compound Interest we’ll examine why a generation known for its values-driven decision-making has not been choosing community banks and how these institutions might succeed at attracting them.

Generation X (born 1965–1980) was the generation of injuries from plywood bike ramps, latchkey kids, and drinking from the garden hose. Their mostly Silent Generation (1928–1945) parents were anything but helicopter parents. Millennials (born 1981–1996) wore bike helmets, attended aftercare, and drank bottled water. As birth rates dropped from 3.5% to below 2%, their baby boomer (1946–1964) parents became more involved. In this edition of Plain Talk, we’ll look at potential generational changes to the family dynamics of eldercare and insights into the new “sandwich generation”: Generation X and millennials.

Silent attrition, also referred to as silent switching or silent churn, is when customers of a bank fragment their banking activities by using secondary institutions for financial services offered by their primary institution. This growing phenomenon is tough to detect because the customer doesn’t close their account at their main institution, so unlike when a customer moves their account from one primary bank to another, the losses incurred from silent switching are more gradual and frequently fly under the radar. In this Compound Interest, we’ll examine silent attrition and what to do when customers stop doing business without closing the relationship.

From investment strategies and risk management to services for individuals, businesses, nonprofits, and governments—money and finances touch every aspect of life. If you’re a retail, commercial, or investment bank, credit union, savings and loan association, brokerage firm, or insurance or mortgage company, your website needs to be optimized for organic search. If you know this but don’t know where to start, read on. In this edition of Plain Talk, we will address things to consider before implementing SEO for financial services.

In healthcare, doctors, nurses, and other medical staff had no choice but to be present on the frontlines 24/7 during the pandemic, leaving them exhausted, in a state of burnout, and feeling under-appreciated. Healthcare workers left in droves, only worsening existing staffing issues caused by an aging patient population and healthcare retirements. In the healthcare industry, it is more important than ever before to retain these medical professionals, which is where internal marketing can be crucial. In this edition of Plain Talk, we’ll explain how a plan for better employee engagement in healthcare could lead to a happier workforce and possibly greater retention.

As frontline healthcare professionals, nurses play a critical role in our society. They provide essential care and support to patients in hospitals, clinics, and other healthcare settings. Every year, National Nurses Week begins May 6th in the United States. This week is an opportunity for healthcare organizations and the general public to recognize nurses’ contributions and vital role in our healthcare system. In this edition of Plain Talk, we’ll discuss the importance of recognizing National Nurses Week in healthcare recruiting.