Blog - regulated industries marketing

Inflation is everywhere. Mortgage rates have increased by more than 2.5 percentage points this year. There’s a shortage of housing inventory. The housing market is cooling off quickly. We’ve all seen the headlines, and they do paint quite a picture. But isn’t time to liquidate your mortgage marketing and lead-gen strategies just yet. It is time to rethink them, though. In this edition of Compound Interest, we will investigate where the market looks to be headed. Then, we’ll share how you can best re-task your mortgage marketing efforts to maximize revenues.

For traditional banks and credit unions that enjoy strong name recognition, the value of their name carries equity. For many years, this has been a fixed dynamic that isn’t lost upon anyone in the industry. Over the last few years, traditional institutions have had to compete more and more for customers with non-traditional entrants to the industry. Conventional wisdom has been that this disruption means that traditional institutions should begin investing more in technology. But what should it mean for their marketing investment? In today’s edition of our Compound Interest newsletter, we’ll look at the value of financial services branding for traditional banks and credit unions. We’ll explore why your focus on innovation can’t come at the expense of your brand.

When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their micro-influencer counterparts are. In fact, when it comes to online influencers, bigger isn’t better. In today’s edition of Plain Talk, we’ll investigate micro-influencers in healthcare marketing. We’ll look at their sway on healthcare decisions and what you should do about it.

he healthcare industry has been slower to accept and embrace digital in the past, and it’s not completely their fault. Federal privacy regulations and other challenges made traditional advertising more appealing. In addition to traditional marketing, healthcare providers also made good use of in-office marketing tactics. In this edition of Plain Talk, we’ll take a fresh look at digital marketing strategies for healthcare.

When it comes to overused phrases, “the possibilities are endless” ranks pretty high. However, for anyone talking about digital engagement for financial services the phrase isn’t hyperbole. If you’re aiming to deliver an end-to-end digital experience for your customers, then you know that it means not only thinking of everything, but also continuously analyzing and optimizing those things as well. Which is why a great end-to-end digital engagement strategy includes basically everything except for one thing: an end. In this edition of our Compound Interest series, we’ll dig into managing that seemingly endless cycle.

In this first installment of our Plain Talk Healthcare Marketing series, we’ll prescribe some practical advice about some of the most difficult marketing that healthcare groups have to do—recruitment marketing—and how to smooth the path to filling open healthcare positions using best practices in healthcare recruitment marketing.